The Cassette Society is the wildly popular streetwear brand for lovers of all things flamboyant and fun. Inspired by the twin paradoxes of strong versus pretty, The Cassette Society's customer is confident, quirky, unpredictable and at times, daring.
Despite its humble beginnings, The Cassette Society has grown from strength to strength and continues to broaden its impressive list of collaborators - from retail giant Sportsgirl and UGG Australia to the successful homegrown beauty brand, Bloom.
The originality and vision of The Cassette Society has not gone unnoticed. In just a few short years, their stockists have exploded to over 100 globally, while locally the brand is enjoying continued success in General Pants Co and their 50-strong stores across the country.
This year has proven to be The Cassette Society's busiest yet, with the debut launchof their designer swim range and the securing of international online mecca shopbop.com, to their stable of premium stockists.
The Cassette Society is undoubtedly one of Australia's coolest brands to come out of the last few years and fans can be assured that when they're decked out head to toe in the brand's unique designs, they can bounce, krump and pop their way into the style stakes.